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The Company operates with fashion stores under different brand name FOREVER 21, Love 21, XXI Forever, and Heritage 1981. Distribution strategy in the Marketing strategy of Forever 21 – Women’s clothing business vertical is starring in the BCG matrix while the men’s vertical is the question mark in the BCG matrix of Forever 21. However, it is known for women’s clothing and its men’s clothing business still being laagered in the industry. The company operates in two notable business segments i.e. BCG Matrix in the Marketing strategy of Forever 21 – The company has the limited presence in most of the markets it is into which is helping the company in optimizing its operational cost and at the same time focusing to its most profitable and sustainable outlets. SWOT analysis – Here is the SWOT analysis of Forever 21. Marketing mix – Here is the Marketing mix of Forever 21. The company has positioned itself based on value-based positioning strategy. The speciality retail store has positioned itself based on young, trendy and fashionable offerings which create the image of being young or ahead of fashion. Mass targeting strategy is used by the company to be competitive in the fashion industry and target the customer group with the distinctive features and offerings.
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Forever 21 uses above segmentation strategies for the same. The variables like age, expectations, gender, income group, region, family size, loyalty, social class, price sensitivity, personality attributes, and lifestyle. The Companies in the clothing industry uses the mix of the psychographic, demographic and geographic segment. Segmentation, targeting, positioning in the Marketing strategy of Forever 21 – Customer analysis in the Marketing strategy of Forever 21 –.Market analysis in the Marketing strategy of Forever 21.Competitive analysis in the Marketing strategy of Forever 21 –.Brand equity in the Marketing strategy of Forever 21 –.Distribution strategy in the Marketing strategy of Forever 21 –.BCG Matrix in the Marketing strategy of Forever 21 –.Competitive advantage in the Marketing strategy of Forever 21 –.Segmentation, targeting, positioning in the Marketing strategy of Forever 21 –.